PR STRATEGY AND ANALYSIS
OVERVIEW
This section provides examples of media coverage accumulated as a result of my pitching efforts, as well as full-length PR and Crisis Response campaigns.
SUCCESSFUL MEDIA PLACEMENTS
REDHILL COMMUNICATIONS
Coming soon
Advertorials
THE GOLDEN EAGLE RESTAURANT
WAMC RADIO X GOLDEN EAGLE INTERVIEW COMING SOON
SOCIAL WISE COMMUNICATIONS
STRATEGIC PUBLIC RELATIONS CAMPAIGNS
One of the pieces I am most proud of contributing to is “The Study of Baby Boomers and Generation Zs’ Attitudes Towards Generational Mental Health Dynamics.” The purpose of this research is to compare and contrast how different historical events have impacted Generation Z members’ and the Baby Boomers’ attitudes towards mental health and how those attitudes have guided members of these generations to feel about medical experts and the technology that they use to deliver their services in the post-COVID era. Studying these topics allowed our group to make recommendations as to how medical experts should go about interacting with members of the Generation Z and Baby Boomer generations respectively, based on how historical events have influenced their attitudes towards mental health topics, their perceived value of medical experts and their preferences in receiving medical care. Medical experts will be able to further utilize this research to design communicative pathways created to increase the likelihood that Generation Z and Baby Boomer members of society will participate in and interact with desired mental health services.
This research focuses on Generation Z members between the ages of 18 and 26 years old, as well as Baby Boomers who are between the ages of 68 and 77 years old. As Generation Z members are between the ages of 11 and 26, our research is limited to members above the age of 18 who are able to legally consent to participating in our study. Based on this span of nine years featuring the oldest age group of Generation Z, we decided to also study the oldest nine year span of the Baby Boomer Generation, resulting in our group selecting those who are between the ages of 68 and 77 as the other half of our target audience.
I was granted the opportunity to present these findings on behalf of our group at the Newhouse Impact Symposium in April of 2024.
The purpose of the “Boricua in the Bronx” campaign is to illustrate the ways in which Puerto Rican culture is intertwined with American society by amplifying the cultural experiences of Puerto Ricans living stateside, thereby strengthening the perception of Puerto Rico as a hospitable destination for domestic travelers to visit over the course of six months. A pair of contemporary art exhibits, curated in collaboration with Radames Juni Figureoa and Melissa Calderón, will be utilized to ignite the discussion pertaining to the similarities and differences that exist in Puerto Rican culture as it is experienced and expressed domestically. Exhibits will be featured in the Bronx Museum of Art and the Museo de Arte Contemporáneo de Puerto Rico in alignment with National Hispanic Heritage Month and the Bronx Puerto Rican Day Parade. An integrated marketing campaign spanning social and traditional media will be launched in cohesion with the exhibits to reinforce the perception of Puerto Rico as a welcoming destination for domestic audiences to visit. The “Boricua in the Bronx” campaign adheres to a fixed budget of $250,000.
This campaign was created as my final project submission during my time at Newhouse.
CRISIS RESPONSE STRATEGY
The RCMP’s purpose is to guarantee the safety and confidentiality of the teens who visit ROOTS Teen Center, while also maintaining organizational transparency amongst internal and external stakeholders.
This project was created in my Spring semester at Newhouse. It was eventually deemed as the “Best Crisis Management Plan” of the 2023-2024 school year (see accolades).